Karissa, an 18-year-old from a small farm in Idaho, receives an invitation from mega-influencer Jack Mayer to Thailand for a chance at a lucrative sponsorship. He quickly befriends other influencers and enters a competition to win a $500,000 sponsorship from Vrap Vodka. Encouraged by the possibility of saving the family farm, Karissa tries to gain more followers by posting more daring pictures at the beach and clubs. But his success is threatened when he and the others are kidnapped as part of a larger conspiracy they never saw coming.